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2019.09.25 11:04
Google’s new settings for managing search snippets allow webmasters to control search results. Google adds max-snippet, max-video-preview, max-image-preview, and many other controls.

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Google’s new settings for managing search snippets allow webmasters to control the display of their pages as a result of search results. Google adds max-snippet, max-video-preview, max-image-previewand many other controls.

Google has announced the use of new settings for code snippets that allow webmasters to control how Google searches display your content in search results lists. The company wrote about this on the Google webmaster blog. These options work either with the robots meta tag set or with HTML attributes .

 

New meta tags for snippet settings. You can add the following four meta tags to either an HTML page or specify x-robots-tag via the HTTP header. Here are the most important ones:

  • nosnippet - this is an old option that has not changed, it allows you to specify that you do not want to show any text fragment for this page.
  • max-snippet: [number] is a new meta tag that allows you to specify the maximum length of text in characters for your snippet.
  • max-video-preview: [number] - This is a new meta tag that allows you to specify the maximum duration in seconds for animated preview of the video.
  • max-image-preview: [setting]- This is a new meta tag that allows you to specify the maximum image preview size for the images on this page using " none ", " standard " or " large ".

You can use these meta tags separately or combine them if you want to control the maximum length of text and video. Here is an example:

<meta name='robots' content='max-snippet:50, max-image-preview:large'>

HTML attributes . You can also use control attributes as HTML elements, and not as meta tags. In this case, you can prevent the display of this part of the HTML page in the snippet text fragment. Here is a sample code of how this might look:

Other search engines

As far as we know, Yandex and other search engines do not currently support any of these new snippet settings. Google just recently came out with support for these new settings and all the other participants in the search engine market have not yet responded to this offer, but most likely this innovation will soon become the standard for everyone.

Exact directive, not a hint. Google pointed out that these directives will be taken into account by Google, and will not be recommendatory, which it may consider, or may ignore.

Preview . There is no real way to preview how these new snippet settings will work in real time for a Google search. So you just need to implement this and wait for Google to show them.

Start of use from mid-October. At a press conference, Google said that the start of these innovations is scheduled for mid-end October 2019. The search giant will additionally announce when this feature will be available on its @googlewmc Twitter account. From the moment you start using the new control directives, it may take time to fully deploy the new algorithm for generating a search card, it may take from one week to a month before you can see the result for your pages.

Get ready now . Google notified us about this in about a month so that we can make changes to our sites now, and then see how they will affect the search results when they are launched.


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