Writing good articles for a blog can be a daunting task. It’s hard work and so you’re probably proud of what you’ve already created and aren’t removing anything from your site, right? But what should you do with articles that are already frankly old and written a few years ago? Is it worth it to accumulate all this?
This article will explain why you should not be "Plyushkin" and store all your old material in a blog. You will also find out what types of content you need to keep on your resource, and what articles are recommended to be ruthlessly deleted or changed.
Why you should not store absolutely all content
Even in the ideal case, when your content is truly unique, you need to at least occasionally check and clean it. Otherwise, you will have chances of losing space in the ranking of search engines for similar requests. This is due to the fact that there are only a limited number of places on the Google or Yandex search results pages. The search engine has a limited ability to show, as a rule, 1-2 snippet for one domain in the list of search results (SERP) for a specific query. If you are lucky and your resource has a high rating, you can get a couple more blocks for the result.
But, if you have written as many as 3 or more articles that describe topics that are similar to each other with the help of similar key queries, you begin to compete with yourself for these limited blocks in the search results. The search algorithm may be wrong in the ranking. That is why you can not endlessly keep a thematic blog about the same. You should periodically check and manage your content on the site.
Edit, merge or delete?
There are only three simple steps available for working with old content. You can edit it and save, permanently delete the content or merge the text with other articles. Not sure how to do it right? It all depends on the relevance of the information.
1. Edit important content
Article material is still very valuable? Is the page still receiving a lot of traffic from search engines? Does the current text match the style and theme of your site or company at the moment? Old content, without which you still can’t do without, should definitely stay on your site. Check it out: make sure that these pages are updated on a regular basis and contain only relevant information. To do this, make a list of important pages for yourself and a plan for editing them. Set a periodic reminder in your scheduler and update the information at least once every few months.
2. Delete old content
Re-read and clearly define: is the stated material obsolete? Does your article include incorrect or irrelevant information that no one else needs? This may be the case if you write from time to time about upcoming or planned for the near future events. It will take some time and these articles will become virtually useless. Such content is recommended to be removed without looking. Just do not forget to make a redirect from the address of the deleted page to something similar in meaning (or to the main page of the site, if you can not find a thematic alternative).
3. Combining content
So, you have several different articles on the same topic. What to do? How to keep them if they are almost the same? Such types of articles should be necessarily optimized and combined into one (albeit large) article. Rewrite the structure "from scratch" and create one truly cool article out of two (or more) that were posted earlier. After the work, you can remove unnecessary pages. At the same time, as in the previous paragraph, do not forget to set up redirection so as not to lose the visitor's attention.
Conclusion: Continue ongoing relevance monitoring
Reread, edit, restructure and delete old content. All these actions are part of a constant, unceasing process of keeping the site in the TOP of the search results. By analogy with cleaning in your home, get into the habit of putting things in order and on your blog - do not allow the formation of irrelevant or repetitive content. As your projects grow, you must maintain an up-to-date structure that will be truly useful to visitors. Search engines will certainly appreciate this and your work will not go unnoticed. All the above activities should be in every strategy of SEO-promotion of any resource!