The title tag is a required fragment html, where you define what will appear in the places described above. Usually you add it to the code in a section of the headpage using a tag that looks like this:

<title>Your page Title</title>

One of the most important factors for ranking pages in search results, which you can fully control - is the title tag. On the search engine results page ( SERP ), the header is the main part of the site's snippet . It is displayed as a link and larger font than anything else, and refers to your website.

Search Result

And if you pay attention to the name of the tab of your browser , in which you are reading this text right now, then the titlecurrent page will also be placed there .

Browser tab

Why is Title such an important tag

The goal of all search engines such as Google and Yandex is to provide results to relevant queries that people make. For the search engine to do this, the search robot must recognize what is written on the page. Search algorithms detect this information by looking at individual words and whole sentences used on the page, with certain parts of the page being given more weight than others when determining the content of the page.

The title tag is one of the parts of the page that search engine algorithms attach great importance to in determining what the page is about, because for website creators, this is a short and easy way to tell what exactly is on the current page. For this reason, the title tag content is one of the most important SEO factors when ranking a page.

In addition to the technical role that the headline titleplays in the ranking, it is also extremely important for people to click on the link when it appears in search results. The name is the first and most obvious part of the list that they see - it is large and in bold . Visitors expect it to provide the basic information they need about what is on the page behind this link.

In the end, title tags are not just an opportunity to increase the technical rating of a page, but also a way to convey to the user the main essence of the material page. As a result, we have a target visitor who will go from an organic search interested in your material.

5 Tips for Writing Headers

To optimize your headlines as efficiently as possible, follow a few simple but effective recommendations.

1. Write unique headings for each page.

Each page on your site is unique, and your headlines must be unique , not only within the site, but throughout the Internet . In no event do not copy headers from competitors' sites. Make sure that you have set up header tags on each page of your site so that they accurately describe what is on this particular page, because you want your title tag to signal to search engines what a separate page is.


2. The optimal length tag Title

Google and other search engines will display the first 50-60 characters of the tag titlein the search results before it is cut off, so you should usually aim for text that is about 50 characters or less in length.

The optimal length of the tag Title

To be in the TOP , you need the most important keywords in the beginning so that they are less likely to be cut off. If you want to include your brand name in each title tag (which may be a good idea for recognizable brands), place it at the end of the words that describe what is on a particular page.

3. Use targeted keyword phrases.

Each page on your site should answer a question or provide valuable information that someone will be looking for. Your website will be more useful for visitors if it is displayed in the search for the correct term - exactly when they are looking for information that you provide. Therefore, for each page, you must keep in mind the target keyword (or several).


Since search engine algorithms use the title tag as one of the main ways to determine page content , you have a good opportunity to include the main keyword or keywords that you are targeting for this page. This makes it clear that this page is relevant for everyone who is looking for this particular term.

4. What exactly do you want to tell on the page

When your webpage appears in search engine rankings, users must decide for themselves whether to click on a link or not based on your title tag. If they click and go to a web page that ultimately does not match the expected request, they are likely to leave the site immediately, thereby giving a signal of little useful information and continue to look for another result.

What is on the page

Try to have your title tag give an accurate description of what people see when they decide to visit a web page. When people's expectations coincide with what they see on the page, this means a lower bounce rate and a longer time spent on the site - indicators that tell search engines about your page are valuable and should maintain a high rating .

More importantly, it creates the best experience for your visitors ( UX ). After all, the task of the site is to make sure that every visitor likes what he sees, and, he came back again. If your title tag is not informative, it is less likely to happen.

Final Title Optimization Checklist

► Title must be unique for all pages of the site.

► Title must be unique for the entire Internet ; it cannot be duplicated from competitors' sites.

► Title should start with the key request being promoted.

► Title must match the content of the page.

► The optimal length for Title 30 is 50 characters.

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